Entrepreneurial Hospitality program named in honor of Greenbaum family
Tulane University, Freeman News
October 2020
After graduating from Tulane University, Jerry Greenbaum (BBA ’62) grew the modest liquor store founded by his father into a family of successful hospitality businesses including a chain of beverage alcohol superstores and more than a dozen upscale casual restaurants across the Southeast.
Along the way, Greenbaum and his wife, the former Barbara Axelrod (NC ’63), also became two of Tulane’s most dedicated supporters. A past chair of the Freeman Business School Council, Greenbaum joined the Board of Tulane in 2011 and provided leadership and funding for major projects including the Goldring/Woldenberg Business Complex, the Barbara Greenbaum Residence Hall, Yulman Stadium and the Freeman School’s new online graduate program in Entrepreneurial Hospitality.
On Friday, Oct. 16, Tulane paid tribute to the Greenbaums’ lifetime of support by naming the new program in their honor. The Greenbaum Family Program in Entrepreneurial Hospitality will apply the joint lenses of entrepreneurship and hospitality to focus on the business principles needed to deliver an exceptional customer experience. The centerpiece of the program is the Entrepreneurial Hospitality specialization within the Master of Management program, which will welcome its first student cohort in January 2021 as the Freeman School’s first online graduate degree program.
“The creation of this program couldn’t come at a better time, at a better place and couldn’t have a better name — the Greenbaum Family Program in Entrepreneurial Hospitality,” said Tulane President Mike Fitts during a virtual meeting of the Business School Council. “New Orleans is a center of hospitality, Tulane is a center of entrepreneurship and the Greenbaums are highly successful entrepreneurs and models of hospitality.”
“Jerry Greenbaum was the inspiration for this program,” added Freeman School Dean Ira Solomon. “He provided the original key insights on the intersection of hospitality and entrepreneurship that drove the creation of this program. Quite simply, it could not have existed without Jerry and Barbara’s advice and counsel.”
Charleston’s Choice
Charleston’s Choice
The Post and Courier, 9/2020
Best Salad | California Dreaming, Charleston
10th annual Pink Kiss for the Cure returns to CentraArchy Restaurants
Over $165,000 raised over last nine years by guests for breast cancer research and care.
Atlanta, Ga. (October 6, 2020) – In recognition of National Breast Cancer Awareness Month, CentraArchy Restaurants continues its tenth annual “Pink Kiss for the Cure” campaign throughout October. All restaurants are offering their limited edition Pink Kiss martini with 50 percent of the sales going directly to breast cancer research and care.
“Unfortunately, cancer doesn’t take a break during global pandemics and access to care is more important than ever,” said CentraArchy CEO Vince Van Brunt. “While our tenth anniversary celebrations may be smaller this year, they will be held with the same hope in our hearts. We want to express our gratitude to the thousands of guests over the years who have helped raise over $165,000 for the Pink Kiss for the Cure campaign.”
To participate, guests simply order the “Pink Kiss” at any CentraArchy Restaurant (New York Prime, California Dreaming, Chophouse New Orleans, Carolina Roadhouse, Joey D’s Oak Room, Chophouse ’47 or Gulfstream Café).
This year’s Pink Kiss campaign contributions will go to the Susan G. Komen organization—specifically to fund breast cancer research and mammogram costs for the underserved locally.
Guests are encouraged to share their photo-worthy images on Facebook, Instagram or Twitter using the hashtag #PinkKiss.
For more information about CentraArchy Restaurants, visit www.centraarchy.com.
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New York Prime, Atlanta: AJC “from the menu of…”
From the Menu Of… New York Prime Crab Cakes
AJC, August 12, 2020
By C.W. Cameron
The crab cake at New York Prime is amazing. Big lumps of crab, no bready filling, they were just right for this crab lover. What’s their secret? — Deborah Shupert, Atlanta
You can enjoy an amazing steak at New York Prime, but we are betting there are many who go just to enjoy the crab cakes. Chef Robert Kinsella says, “The preparation and minimal ingredients are meant to showcase the crab. Start with quality crab meat and the final product will be a winner.”
